Final answer:
Bob jumping in fear is an example of associative learning, specifically classical conditioning, where a stimulus (dog's bark) is linked to a behavior (fear) due to the experience of watching 'Cujo'.
Step-by-step explanation:
When Bob jumps in fear at the sound of a dog barking after watching 'Cujo', this is an example of associative learning. Associative learning occurs when an animal, including humans, learns to connect a particular stimulus with a behavior. This can be seen in two forms: classical conditioning and operant conditioning. In Bob's case, the dog's bark (a stimulus) has become associated with the fear he experienced from the movie (a behavior), representative of classical conditioning. This is different from operant conditioning, where an animal learns to associate a voluntary behavior with its consequences, such as a dolphin doing a flip to receive a fish.