Question

Referring to the course materials on the early 1960s, discuss ways that the music industry attempted to regain control of the market following the emergence of rock 'n' roll. Consider this in terms of how they approached making new music and how they molded younger artists? Be sure to refer to specific songs and artists.

Answer 1

The music industry responded to the rise of rock 'n' roll in the early 1960s by producing more pop-oriented and mainstream-friendly music. They also sought out younger artists with a wholesome image to cater to a wider audience.

Step-by-step explanation:

The music industry took various approaches to regain control of the market following the emergence of rock 'n' roll in the early 1960s.

One way they approached making new music was by producing songs that were more pop-oriented and suitable for mainstream audiences. For example, artists like Bobby Vinton and Brenda Lee gained popularity with their more polished and melodic songs.

In terms of molding younger artists, the industry sought to find new talent that could appeal to a wider audience. They looked for artists who had a more wholesome image and could attract both teenagers and their parents. One example is the emergence of groups like The Beatles, who had a clean-cut image and produced catchy, radio-friendly songs.