Final answer:
Advertisements are designed to convince consumers to purchase products, emphasize benefits, and differentiate from competitors, leading to higher sales or prices. They achieve this through various tactics and may advertised across multiple platforms.
Step-by-step explanation:
Advertisements are designed to accomplish a variety of objectives. Primarily, they convince consumers to purchase their products by creating a unique image or proposition. They also aim to emphasize the benefits of the products, presenting them in a way that appeals to the desires and needs of consumers. In the context of monopolistic competition, the goal is often to make a company's goods appear distinct from competitors, thereby affecting the firm's perceived demand curve in two possible ways. Either the curve becomes more inelastic, indicating a more brand-loyal customer base less sensitive to price changes, or the curve shifts to the right, reflecting an increase in demand for the product. Successful advertising can therefore lead to a company selling more units, charging higher prices, or both.
Using various tactics such as landscape imagery, celebrity endorsements, and the bandwagon fallacy, advertisements strive to create emotional connections with consumers. These connections can lead to consumers associating certain emotions or lifestyles with the product, as seen in the case of Corona Beer's advertisements linking the beverage to a luxurious beach lifestyle. Modern advertising strategies have evolved to encompass multiple platforms and methods, aiming to present a cohesive and omnipresent brand experience to consumers.