Final answer:
President Kennedy emphasized the importance of freedom and equality for every citizen, both as a matter of national conscience and international image, through his civil rights initiatives and other programs.
Step-by-step explanation:
One way President Kennedy makes the point that freedom for every citizen is beneficial to all citizens is by addressing the national conscience and the charges of world opinion in his first State of the Union Address in January 1961. He states that the denial of constitutional rights on account of race disturbs the national conscience and subjects America to international criticism, implying that equality and freedom for all are intrinsically linked to the nation's reputation and the ideals it represents. Additionally, Kennedy's efforts in securing civil rights for African Americans and promoting initiatives like the Peace Corps and the Council for Equal Employment Opportunity emphasize his commitment to improving freedom and equality not just domestically, but also in shaping international perceptions during the Cold War.
These actions suggest that Kennedy saw the granting of civil rights as a way to unify the nation and promote an image of a free and equitable society, thus strengthening America's stance globally.