Final answer:
In small companies, managers often see their most important role as that of a spokesperson, representing the company to external stakeholders. They communicate the company's values, goals, and messages, and act as a bridge between the company and the outside world.
Step-by-step explanation:
In small companies, managers often see their most important role as that of a spokesperson. They are responsible for representing the company to external stakeholders, such as customers, suppliers, and the media. As a spokesperson, managers communicate the company's values, goals, and messages, and act as a bridge between the company and the outside world.
For example, a manager might speak at industry conferences or trade shows, give interviews to journalists, or attend meetings with potential clients. They need to effectively convey the company's mission, products or services, and build positive relationships with external stakeholders.
By being the spokesperson, managers can promote the company's brand, build credibility, attract new business opportunities, and maintain good public relations. This role requires strong communication skills, confidence, and the ability to articulate the company's message clearly and convincingly to different audiences.