Final answer:
McDonald's promoting coffee in Seattle and orange juice in Orlando is an example of targeted marketing, where companies tailor their advertising and promotional efforts to specific demographics or locations.
Step-by-step explanation:
McDonald's promoting coffee in Seattle and orange juice in Orlando is an example of targeted marketing.
Targeted marketing is a strategy where companies tailor their advertising and promotional efforts to specific demographics or locations to maximize their impact and reach the desired target audience. By promoting coffee in Seattle, where coffee culture is strong, and orange juice in Orlando, famous for its citrus industry, McDonald's is leveraging local preferences and appealing to the specific tastes and preferences of customers in those areas.
This targeted marketing approach helps McDonald's build stronger connections with local customers and increase sales by offering products that resonate with the local population.