Final answer:
Frictionless transactions
Step-by-step explanation:
The ability of the consumer to move from thought to action creates new opportunities for businesses to operate at lower costs by easing the burden of the supply chain electronically. This is referred to as frictionless transactions. Frictionless transactions involve seamless flow of information and products between the consumer and the business, eliminating any resistance or obstacles in the process. It allows businesses to reduce costs by streamlining operations, improving efficiency, and enhancing customer satisfaction.