Question

Bikers and non-bikers alike enjoy dining at the Harley Davidson Café in Las Vegas. Several Harley Davidson models are on display as well as a very large, uniquely crafted American flag. Menu items include the Easy Rider, the Choppers Cobb salad, and the Harley Hog sandwich. The Harley Davidson Café most likely uses ________.

A) everyday low pricing
B) predatory pricing
C) self-service retailing
D) experiential retailing
E) franchising

Answer 1

The Harley Davidson Café most likely uses experiential retailing, which involves creating a unique and memorable experience for customers. Displaying Harley Davidson motorcycles and a large American flag contributes to this strategy. Option D is the correct answer.

Step-by-step explanation:

The Harley Davidson Café most likely uses experiential retailing. Experiential retailing is a marketing strategy that focuses on creating a unique and memorable experience for customers. By displaying Harley Davidson motorcycles and a large American flag, the café creates an environment that immerses customers in the Harley Davidson brand and lifestyle. Additionally, the menu items with names inspired by Harley Davidson motorcycles further contribute to the experiential retailing approach.