Final answer:
In the given equation, 'm' represents the number of minutes used on a cell phone, which is used to calculate the total bill.
Step-by-step explanation:
In the equation c = 0.07m + 29.99, the variable m represents the number of minutes used on the cell phone. This equation shows that the cell phone bill (c) is calculated by multiplying 0.07 by the number of minutes (m) and then adding a flat monthly fee of $29.99. The 0.07 represents the cost per minute of using the phone. Therefore, the correct answer is option c: The number of minutes used.