Final answer:
The motivation behind Sarah's beauty line includes societal pressures, marketing tactics designed to influence consumer behavior, and the economic drive to expand the beauty market. These factors together led to a normalization of extensive cosmetic use and created specific beauty standards, which also brought race into the equation, as illustrated by art depicting these themes.
Step-by-step explanation:
The motivation behind Sarah's beauty line can be analyzed from various perspectives, primarily rooted in societal, psychological, and economic factors that emerged prominently in the 20th century. Marketing strategies significantly influenced this shift, creating a new culture around beauty and self-image. Women were convinced that an array of cosmetics was not only desirable but necessary for their beauty routines.
Factors such as pressure to adhere to certain beauty standards and the association of cosmetics with luxury and high social status also played a role. Additionally, the evolution of marketing techniques involved leveraging storefront aesthetics and interior design to manipulate emotions and direct consumer behavior. Furthermore, the image of beauty being promoted was selectively biased, emphasizing specific racial characteristics, as illustrated in Kerry James Marshall's painting, which incorporates the issue of beauty standards being shaped by race, with the depiction of a blonde, blue-eyed figure representative of an American ideal at odds with the diversity of the actual population.
Overall, consumer behavior toward beauty products was shaped by complex motivations, resulting in the normalization of beauty routines that included extensive use of cosmetics. These motivations were deeply intertwined with broader cultural trends and economic objectives, illustrating how societal values can be shaped by targeted marketing and industry pressures.