Final answer:
Despite a slight decline in household presence, paper calendars are still popular, especially for advertising and increasing planner sales, reflecting enduring consumer interest.
Step-by-step explanation:
The article "Paper Calendars Endure Despite the Digital Age" suggests that despite the proliferation of digital alternatives, paper calendars still maintain a place in modern life. Observations point out that while the presence of paper calendars in homes has declined slightly, they remain a staple in advertising for businesses.
Moreover, there has been a noticeable increase in planner sales recently, highlighting a trend where certain types of paper calendars gain popularity, although not all types do. Much like the concern for the future of printed books with the advent of e-books, paper calendars have faced similar skepticism. Nonetheless, planners and other paper calendars are often sought after towards the year's end, showing continued consumer interest in these traditional organizational tools.