Final answer:
The indirect effects model statement is true because it captures how individual differences in backgrounds, needs, attitudes, and values result in varied reactions to media messages. The media influences our perception of reality and can create cognitive dissonance, leading to changes in our attitudes and beliefs.
Step-by-step explanation:
The statement that the indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes, and values is true. This model understands that the impact of media is not uniform, as various individuals will interpret messages through the lens of their own unique experiences and perspectives. Over the years, numerous theories have explored how media influences public perception and behavior, from the minimal effects theory to the cultivation theory, which suggests media shapes our concept of reality through its portrayal of norms and events. The constructivist perspective highlights how media can shape social reality by dispersing symbols and narratives that become a reference point for societies.
Modern concerns regarding media effects also include how marketing and biased narratives can influence attitudes and create divides among different subcultures, emphasizing the powerful role media plays in creating shared social understandings and inducing cognitive dissonance, which can lead to changes in attitudes or beliefs.
The statement is true. The indirect effects model recognizes that people will react differently to media messages due to their different backgrounds, needs, attitudes, and values. This means that individuals may interpret and respond to media messages in unique ways based on their personal characteristics and experiences. For example, someone with a liberal perspective may react differently to a political news article than someone with a conservative perspective.