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The first stage in the consumer decision-making process is

a) need recognition
b) none of the above
c) product choice
d) evaluation of alternatives
e) information search

User Niksac
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1 Answer

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Final answer:

The first stage in the consumer decision-making process is need recognition. This is when the consumer becomes aware of a need or problem, prompting them to consider potential purchasing decisions that follow titled steps.

Step-by-step explanation:

The first stage in the consumer decision-making process is a) need recognition. This step involves the consumer identifying a need or a problem that they wish to solve. It is the initial trigger that motivates a consumer to begin considering a purchase. After recognizing the need, the consumer then engages in subsequent steps which include information search, evaluation of alternatives, making a product choice, and post-purchase evaluation.

The first stage in the consumer decision-making process is need recognition. This is when a consumer becomes aware of a problem or need that they have, which could be triggered by various factors such as running out of a product, seeing an advertisement, or experiencing dissatisfaction with a current product or service.

User Grigory Entin
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