Final answer:
The statement in question is false; an ad claiming that one brand works better than another is an example of comparative advertising, not reminder-oriented advertising. Option B is correct.
Step-by-step explanation:
The claim that Brand A works better than Brand B is not an example of reminder-oriented advertising. This type of advertising is actually known as comparative advertising, which is used to compare one brand directly to another to influence a purchase decision. Reminder-oriented advertising would instead focus on reinforcing the brand's name and message, without necessarily comparing it to others.
Reminder-oriented advertising seeks to keep a brand or product in the public's mind, rather than focusing on differentiating the brand from competitors through direct comparisons. Comparative advertising, on the other hand, explicitly contrasts the features, benefits, or price of a brand against one or more competing brands.
This strategy is based on the idea of enhancing brand differentiation and influencing consumer preference through direct comparison. As such, the federally regulated advertising standards typically ensure that claims made about superior performance are factual and not misleading.