Final answer:
Brand owners who use Fulfillment by Amazon (FBA) can utilize Amazon Attribution, Virtual Bundles, and the Monthly Installments Program as growth levers. The correct answer is A.
Step-by-step explanation:
The growth levers that can only be used by brand owners who use Fulfillment by Amazon (FBA) are:
Amazon Attribution: This tool allows brand owners to measure the impact of their non-Amazon advertising campaigns on Amazon sales. It provides insights into customer behavior and helps optimize advertising strategies on Amazon.
Virtual Bundles: This feature allows brand owners to create bundles of multiple products that can be purchased together. It increases customer convenience and can lead to higher sales and customer satisfaction.
Monthly Installments Program: This program allows brand owners to offer monthly installment payment options to customers. It can attract more customers who prefer to pay in installments rather than in one lump sum.
Virtual Bundles is a growth lever exclusive to brand owners using Fulfillment by Amazon (FBA), allowing them to sell combined products as one unit without physical bundling. Amazon Attribution and the Monthly Installments Program are available to all sellers.
Within the context of growth levers for brand owners using Fulfillment by Amazon (FBA), the option that is exclusively available to them is Virtual Bundles. Virtual Bundles allow sellers to offer bundles of two to five ASINs (Amazon Standard Identification Numbers) that they sell as one unit, without the need to physically package them together. This leverages the strength of offering complementary products as a convenience to customers and can potentially increase sales and visibility on the platform. Amazon Attribution and the Monthly Installments Program, on the other hand, are not exclusive to FBA users and can be utilized by other sellers as well.