Final answer:
Mobile marketing does not reach customers best while they drive or commute and listen to their radio. It is safer for individuals to focus on the road while driving or commuting, rather than engaging with mobile marketing materials. Therefore, the given statement is false.
Step-by-step explanation:
The statement that mobile marketing reaches customers best while they drive or commute and listen to their radio is false.
The use of mobile marketing involves reaching customers through their mobile devices such as smartphones and tablets. While driving or commuting, it is not safe for individuals to use their mobile devices to engage with marketing materials. In these situations, their focus should be on the road.
Furthermore, radio listenership has been declining in recent years, especially among younger demographics. The rise of digital advertising and social media platforms has provided more targeted and cost-effective means of reaching audiences.