Question

How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?

a. By monitoring competitor ad campaigns and adjusting ad placements accordingly.
b. By targeting lower competition keywords and adding them to product listing titles and descriptions.
c. By analyzing customer reviews and feedback for product improvement opportunities.

Answer 1

Selling partners can improve impressions on the search catalog performance dashboard by targeting lower competition keywords and adding them to product listings. The correct answer is option b.

Step-by-step explanation:

The selling partners can use the insights on the search catalog performance dashboard to improve impressions by targeting lower competition keywords and adding them to product listing titles and descriptions (option b). By identifying and using keywords that are less competitive, sellers can increase the visibility of their products in search results, leading to more impressions and potential sales.

For example, if a seller notices that their product is not appearing in search results for certain keywords, they can optimize their listings by including those keywords in relevant sections. This will help improve their chances of ranking higher and attracting more impressions.