Question

Which of the following are the common types of marketing channels? (Check all that apply.)

O Direct
O Overhead
O Intermediary
O Indirect

Answer 1

There are three common types of marketing channels: direct, intermediary, and indirect.

Step-by-step explanation:

The common types of marketing channels include Direct, Intermediary, and Indirect channels.

Direct marketing channel involves selling products or services directly to consumers without any intermediaries. Examples of direct channels include sales through company websites or direct sales representatives.

Intermediary marketing channel involves the use of intermediaries such as wholesalers, retailers, or distributors to sell products to consumers. Examples include selling products through retail stores or online marketplaces.

Indirect marketing channel involves multiple intermediaries or intermediaries working together to sell products. For example, a manufacturer may sell products to a distributor who then sells them to retailers who ultimately sell them to consumers.