Final answer:
The student's question about managing email marketing first involves content creation before list building or scheduling. Professional emails need a suitable email address and a clear subject line, and should only be sent to relevant recipients to improve efficiency.
Step-by-step explanation:
Managing a company's email marketing requires various steps, but the first task is typically content creation. Before scheduling emails or focusing on list building, the content must be engaging and relevant to prompt the desired action from recipients. It's important to take measures to ensure emails reach the right audience, but this comes after creating valuable content.
When considering the structure of a professional email, be sure to use an appropriate email address, create a clear subject line, and decide on the correct distribution of the email to avoid sending it to unnecessary recipients. This helps in enhancing the effectiveness of email communication within a company and ensures that each message is directed to the appropriate parties.