Question

This activity is important because it reinforces the job done by marketing intermediaries (once called middlemen). They are organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C). They're called intermediaries because they're in the middle of a series of organizations that join together to help distribute goods from producers to consumers. A channel of distribution consists of a whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers. Intermediaries perform certain marketing tasks, such as transporting, storing. selling, advertising, and relationship building, faster and more cheaply than most manufacturers could. These tasks add value to the product, therefore making intermediaries an important part of the marketing channel.

Instructions: Select the channels of distribution that best represents its product type or industry.
(For all questions, you may select more than one answer. Single click the box with the question mark to produce a check mark for a correct answer and double click the box with the question mark to empty the box for a wrong answer.)

Artisans

A. Manufacturer, Producer, or Service Provider
B. Broker
C. Wholesaler
D. Retaller

Answer 1

For artisans, suitable distribution channels may include Manufacturer/Producer (A) for unique creations, Brokers (B) for market connections, and Retailers (D) for direct consumer sales.

For artisans, the most suitable channels of distribution may include options A, B, and D. Artisans often fall under the category of Manufacturer, Producer, or Service Provider (A) as they create unique, handcrafted products. In some cases, they may benefit from working with Brokers (B) who can connect them with appropriate markets and customers.

Additionally, artisans might consider Retailers (D) as a distribution channel, especially if their products are consumer-oriented and suited for direct sales to end customers. By partnering with retailers, artisans can reach a broader audience and leverage the retailers' established customer base.

Wholesalers (C) may be less common for artisans, as their products are often distinctive and may not fit traditional bulk distribution models. However, for certain types of products, wholesalers could play a role in reaching businesses or retailers in larger quantities.

Ultimately, the choice of distribution channels depends on the nature of the artisan's products and the target market.