Final answer:
The idea that only top-performing products should be promoted is false. Promotions can benefit from including a mix of products, enhancing exposure for newer items as well. Advertisements need to be factual, as monitored by the FTC, following the principle of 'Caveat emptor'.
Step-by-step explanation:
The statement that products selected for promotions should be top-performing with a large number of positive reviews, a good conversion rate, and a high ranking is false. While it may seem strategic to promote only well-established and popular products, this isn't always the best approach for promotional offerings.
Promoting a mix of products can appeal to a wider range of customers, and it also creates opportunities for newer or less-known products to gain visibility and success.
Furthermore, it's important for advertisers to ensure that claims about a product's performance are factually accurate, as the Federal Trade Commission (FTC) often checks these claims. The use of exaggerated or ambiguous language and images is permitted as long as they're not factually false.
Companies must avoid presenting untrue facts in their advertising, upholding the principle of Caveat emptor, which means 'let the buyer beware'.