Final answer:
Cash on delivery was a game changer for Flipkart because Indian consumers prefer to inspect goods before they pay. This option provided a level of trust and convenience to customers who were hesitant to make online payments without seeing the product first.
Additionally, Flipkart also benefited from other factors such as the scarcity of secure payment gateways, a large population of unbanked consumers, and the experience with cash payments.
The Correct Option is; c. experience with cash payments.
Step-by-step explanation:
Cash on delivery was a game changer for Flipkart because Indian consumers prefer to inspect goods before they pay. Cash on delivery allowed customers to physically examine the products before making the payment, ensuring their satisfaction with the purchase.
This option provided a level of trust and convenience to customers who were hesitant to make online payments without seeing the product first.
In addition to this reason, Flipkart also benefited from other factors such as the scarcity of secure payment gateways in the market, a large population of unbanked consumers who did not have access to digital payment methods, and the experience with cash payments that most Indian consumers were familiar with.