Final answer:
The Amazon Brand Analytics Demographics report provides insights into sales breakdown, allows tracking of advertising campaign performance, and offers competitor data. The correct answer is c. It provides insights into a breakdown of your sales using various customer categories.
Step-by-step explanation:
The value of the Amazon Brand Analytics Demographics report for brand owners can be described as:
- It provides insights into a breakdown of your sales using various customer categories. The report offers information on the demographics of your customers, such as age, gender, location, and purchasing behavior. This data can help you understand your target audience better and make informed marketing decisions.
- It enables you to track the performance of your advertising campaigns and measure their effectiveness. By analyzing the data in the report, you can see how your campaigns are resonating with different customer segments and make adjustments to optimize your advertising strategies.
- It offers comprehensive data on your competitors’ marketing strategies and customer engagement. With the Amazon Brand Analytics report, you can gain insights into your competitors' customer profiles, including their preferences and purchasing patterns.