Final answer:
The term that describes the slightly exaggerated claims made by retailers is puffery. Puffery refers to promotional statements or advertising claims that are subjective and exaggerated, but not factual. It is a common marketing technique used to attract customers and create a positive perception of a product or service. Option C is correct.
Step-by-step explanation:
The term that describes the slightly exaggerated claims made by retailers is puffery. Puffery refers to promotional statements or advertising claims that are subjective and exaggerated, but not factual. It is a common marketing technique used to attract customers and create a positive perception of a product or service.
For example, a retailer might claim that their product is the best on the market or that it will make you feel like a celebrity. These claims are not meant to be taken literally and are not considered false or deceptive because they are understood to be exaggerated expressions of opinion.
Puffery is allowed in advertising because it is considered a form of freedom of speech. However, if a retailer makes false or misleading statements that can be proven as factual claims, it would be considered deceptive advertising, which is not permitted.