Final answer:
It is true that successful organizations focus on building customer relationships throughout the marketing process. Customer loyalty and repeat business, driven by personalized communication and exceptional service, are essential for long-term success. The use of CRM tools is also pivotal for improving business relationships and fostering customer retention.
Step-by-step explanation:
True. Through the marketing process, a successful organization focuses on building customer relationships. This strategy is critical because it leads to customer loyalty and repeat business, which are key drivers of a company's long-term success. By engaging with customers through personalized communication, providing exceptional service, and understanding customer needs and preferences, businesses can foster a strong, loyal customer base. It's also important to employ various customer relationship management (CRM) tools, which help in analyzing customer interactions and improving business relationships. Ultimately, the aim is to enhance business growth by elevating customer satisfaction and retention.