Final answer:
O Broad match, The default match type assigned to all keywords in online advertising platforms is the broad match type. Broad match allows for the greatest search query variation, meaning ads may show on searches that are similar to the keyword. Monitoring is required to ensure relevancy with broad match.
Step-by-step explanation:
The default match type to which all keywords are assigned in digital advertising platforms, such as Ads, is the broad match type. This type of match allows your ad to show on searches that include misspellings, synonyms, related searches, and other relevant variations.
For example, if your broad match keyword is "women's hats," your ad might show on searches for "buy ladies' hats" or "women's caps." It's important to monitor the performance of broad match keywords to ensure the searches they are showing up for are relevant to your campaign goals. Other types of match types include exact match, phrase match, and negative match. Each match type provides different levels of control over how closely the search query needs to match your keyword.
Broad match allows ads to show on searches that include misspellings, synonyms, related searches, and other relevant variations. It provides a wider reach but may also result in a broader range of search queries triggering the ads. It is important for advertisers to understand and manage match types to optimize the performance of their advertising campaigns.