Final answer:
Performance marketing is the process that provides information about customer behavior from measurable marketing campaign outcomes, which helps a company to refine its sales strategy. Data storytelling can enhance understanding of the data collected through performance marketing. Option D is correct.
Step-by-step explanation:
If a company wants to successfully launch a new product and gather valuable information about customer behaviors from measurable outcomes of marketing campaigns to refine its sales strategy, the most relevant process would be performance marketing.
This approach involves framing and measuring the success of marketing campaigns based on the actual performance, such as the number of customer conversions, clicks, or sales generated. By evaluating these outcomes, a company can optimize its strategies to target the right audience more effectively and allocate resources to the most impactful tactics.
Data storytelling may also be useful in presenting the information learned from performance marketing in an engaging and understandable way to stakeholders within the company. This approach involves using narrative techniques to articulate the meaning behind the data, enabling better decision-making and strategic adjustments.
While narrative content and brand marketing are important elements of a marketing strategy, they do not directly provide measurable outcomes that correlate with customer behavior as performance marketing does.