Question

During the holidays, the perfume department's policy is to hire 'spritzers' or people who are stylish and good looking to spray passers by with perfume. Having a policy of choosing stylish, good looking people for this position, the perfume department is hoping to persuade shoppers based on the 'spritzers'

a. perceived expertise
b. speaking style
c. perceived trustworthiness
d. physical attractiveness
e. similarity

Answer 1

The perfume department is leveraging the physical attractiveness of 'spritzers' to influence consumer behavior, a practice akin to celebrity endorsements and rooted in marketing strategies that consider both sensory and visual appeal.

Step-by-step explanation:

The policy of choosing stylish, good-looking people to spray perfume on shoppers is hoping to persuade based on the physical attractiveness of the 'spritzers'. This strategy is similar to celebrity endorsements, where the attractiveness or popularity of the person endorsing the product is leveraged to influence consumer behavior.

In the realm of perfumes, colognes, and aftershaves, both the sensory appeal of the fragrance and the visual appeal of the person presenting it can significantly affect a consumer's perception and purchasing decisions.

Aesthetic considerations, shaped by factors like fashion trends and societal norms, play a critical role in marketing and sales strategies, as evidenced by historical practices in the beauty industry and the enduring power of appealing storefront displays.