Final answer:
Increased website traffic due to customer tweets is an example of earned media. Earned media is free publicity from customer or fan actions, unlike paid or owned media. and are powerful for influencing audiences and are key to modern marketing and communication strategies. Option B is correct.
Step-by-step explanation:
When three recent customers post tweets about their satisfaction with your products and consequently your website traffic has increased, this is an example of earned media. Earned media refers to publicity gained through promotional efforts other than paid advertising, and it often comes in the form of word of mouth or, as in this scenario, social media posts that aren't directly controlled by the company.
Unlike paid media, which is content you pay to place on someone else's channel, or owned media, which is content you control, such as your company website or your official social media accounts, earned media is effectively free advertising generated by your customers or fans.
Social media platforms like and significantly contribute to the spread of information and influence purchasing decisions and behaviors.
They have become crucial components of modern marketing strategies and are particularly effective for reaching a broad, technologically savvy audience. Politicians and public figures like Sarah Palin utilize these platforms to bypass traditional media and directly interact with the public, potentially shaping public opinion and perception.