Final answer:
True, promotion blends typically include a combination of advertising, publicity, personal selling, and sales promotion. These components are crucial in communicating product benefits and persuading customers.
Step-by-step explanation:
True, most promotion blends contain a mix of advertising, publicity, personal selling, and sales promotion. These are key components of the promotional mix, a set of tools a company uses to communicate the benefits of its products or services to the customers.
The promotional mix's purpose is to persuade, inform, and remind potential and existing customers about the business and its products.
Advertising is a paid, non-personal message communicated through various media. Publicity involves non-paid promotional communications, often through news or other media outlets.
Personal selling is the direct interaction between a sales representative and a customer with the aim to make a sale. Lastly, sales promotion refers to short-term incentives designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.