Final answer:
Middlemen are least needed when the desired degree of market exposure is exclusive, as this implies a limited distribution strategy typically suited for luxury or highly specialized products. The correct answer is O exclusive.
Step-by-step explanation:
The question, 'Middlemen are needed least when the desired degree of market exposure is: group of answer choices ideal, none of the above, selective, intensive, exclusive,' relates to the distribution intensity levels that a business might choose for its products. In this context, middlemen, or intermediaries, are typically less necessary when a company opts for an exclusive distribution strategy.
Exclusive distribution involves limiting the number of intermediaries or retailers in order to maintain a high level of control over the service levels and outputs provided by the few chosen middlemen. It is often used for luxury or highly specialized products that require a controlled environment to maintain their brand image.
Economists debate the optimal amount of variety in a market-oriented economy. Thin and thick markets, along with the imperfect information available, influence the necessity of middlemen in the distribution process.
In a thick market with many buyers and sellers and better information flow, the need for middlemen can decrease as producers may have the ability to reach consumers directly with ease.