Final answer:
option O profiling, Profiling is the act of creating a description of someone based on collected online data, which includes quantitative and qualitative information to make predictions or decisions.
Step-by-step explanation:
Creating a description of someone based on data collected online is known as profiling. This process involves collecting quantitative data and qualitative data about individuals to make predictions or decisions. For instance, online platforms might use data about users' past viewing habits to predict future viewing behavior, which is a form of behavioral targeting.
However, the term 'profiling' more accurately describes the comprehensive analysis of an individual's personal information, behaviors, interests, and other characteristics derived from their online footprint or other data sources.
Creating a description of someone based on data collected online is known as profiling. This involves the systematic gathering and analysis of various data points to construct a comprehensive representation of an individual's characteristics, preferences, and behavior.
Profiling is commonly employed in various fields, such as marketing, security, and law enforcement, to understand and predict user behavior. It goes beyond mere data mining, which focuses on extracting information, and encompasses behavioral targeting, where the insights gained are used to tailor content and services to specific individuals. This practice raises privacy concerns, as it involves the manipulation of personal information for various purposes.