Question

Vernon sorensson sells a diverse line of conveyor systems to small manufacturers. he has found that he is most successful when he uses the sales call to help the customer solve some problem using one of his products. vernon probably relies on ?

group of answer choices
a.the missionary approach.
b. the canned presentation approach.
c. any of the above is equally likely.
d. the formula selling approach.
e. the consultative selling approach.

Answer 1

Vernon Sorensson uses the consultative selling approach to successfully sell conveyor systems by solving customer problems with personalized solutions. Option E is correct.

Step-by-step explanation:

Vernon Sorensson, who sells a diverse line of conveyor systems to small manufacturers and helps them solve problems with his products, likely employs the consultative selling approach. This approach focuses on understanding the customer's needs and offering solutions that address those needs directly.

As opposed to canned presentations or formula selling, consultative selling is a personalized, needs-based selling strategy that helps build long-term customer relationships and is typically more successful for complex products and services where customer needs are varied and specific.

Vernon Sorensson relies on the consultative selling approach when selling his diverse line of conveyor systems to small manufacturers. This approach involves identifying the customer's problems or needs and providing solutions that meet those needs.

By using this approach, Vernon helps the customer solve a problem using one of his products, which has proven to be the most successful strategy for him.