Final answer:
It is true that brands and customer categories must have 100 or more unique customers in the selected time range for a demographics report to ensure statistical significance and reliable representation.
Step-by-step explanation:
The statement in question states that when running a demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis. This statement is true. It suggests that in order for a brand or customer category to be included in the analysis, they must have a sufficient number of unique customers.
When running a demographics report, it is true that brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis. This rule ensures that the data is statistically significant and provides a reliable representation of the demographics.
Similar concepts apply in different contexts, such as threshold populations for businesses like major league baseball teams, Wal-Mart stores, and Starbucks Coffee shops, which require a certain number of people in their market to stay in business. In market research, it is crucial to have a sufficient sample size to draw accurate conclusions, as evidenced in various scenarios like electronics chain stores conducting customer age surveys, political parties assessing voter reactions, or studies on cell phone usage among specific age groups.