Final answer:
The quality of information is still important in business despite advances in technology.
Step-by-step explanation:
The statement that quality of information is less and less important, given advances in technology, is false. Information is still considered the lifeblood of business and plays a crucial role in driving effective decisions and actions. While technology has certainly made accessing information faster and easier, the quality of the information remains vital.
Advances in technology have indeed resulted in an abundance of information that is readily available. However, not all information is accurate, reliable, or relevant. Businesses need to ensure that the information they rely on is of high quality and trustworthy to make informed decisions. Quality information provides accurate insights into market trends, customer preferences, competition, and other factors that impact business performance.
For example, consider the case of American farmers. In the past, they relied on limited sources like the Farmer's Almanac and the Weather Bureau of the U.S. Department of Agriculture to determine when to plant and harvest their crops. Today, they use advanced technologies like global positioning systems, historical rainfall patterns, and complex weather monitoring services to access detailed data. This data, combined with past yield data and soil quality measurements, helps farmers maximize production efficiently and make informed decisions to remain profitable.
In conclusion, technology may facilitate the access to information, but the quality of that information remains crucial for effective decision-making and action in businesses.