Final answer:
Among the options, 'Costs' and 'Company objectives' are part of the five Cs of pricing. Costs are related to ensuring prices cover production expenses, whereas company objectives may align with strategies within a competitive market. The correct answer is Costs.
Step-by-step explanation:
The five Cs of pricing encompass elements that are crucial for setting the right price for a product or service. Among the options provided, the two that belong to the five Cs of pricing are Costs and Company objectives.
Costs refer to the costs of production, which are an essential factor since a business must cover its costs to be profitable.
Company objectives might include various goals relating to profitability, market share, or positioning in a competitive market.
Consistency, Corporations, and Channel members are not usually listed as part of the five Cs of pricing, which typically include cost, customers/demand, competition, channel members, and company objectives.
However, channel members can influence pricing decisions and, in a broader sense, might be considered within the context of placement and promotion, which are part of the marketing mix.