Final answer:
The conversion rate is calculated by dividing the number of conversions by the number of impressions and then multiplying by 100%. For 2,659 impressions and 452 conversions, the conversion rate is approximately 17%, or option d from the listed choices.
Step-by-step explanation:
The student has asked about calculating the conversion rate from an A/B test. To find the conversion rate, we use the formula:
Conversion Rate = (Number of Conversions / Number of Impressions) × 100%
For the given data, where there are 2,659 impressions and 452 conversions, we calculate the conversion rate as follows:
Conversion Rate = (452 / 2,659) × 100% ≈ 17%
Therefore, rounded to the nearest percent, the conversion rate is 17% which corresponds to option d.