Final answer:
The manufacturer selling identical external hard drives under the brand name Armor is practicing product standardization. This strategy promotes consistency across products, aids in quality control, and facilitates branding.
Step-by-step explanation:
The example provided of a manufacturer selling external hard drives under the brand name Armor, where all products are identical to each other and are of the same quality, is an example of product standardization. Product standardization refers to the process of maintaining uniformity and consistency among the products of a certain brand or across different product lines of a manufacturer.
This strategy can lead to economies of scale, improved quality control, and easier branding. In the case of Armor hard drives, standardization allows customers to expect the same performance and quality from every unit they purchase.
This situation is an example of branding in business. Branding refers to the practice of creating a unique name, logo, or design that identifies and differentiates a product from others in the market. In this case, the external hard drives are sold under the brand name 'armor' and are identical to each other in terms of quality. The branding strategy helps the manufacturer to establish a distinct identity and attract customers.