Answer: there is a 40% increase demand on a short run,
there is a 36.4% increase in demand on a long run
Elasticity depends on time horizon due to the possibility that oil substitutes might come into picture and people would prefer that over heated oil
Step-by-step explanation:
Price elasticity in short run= 0.1
Price elasticity in long run = 0.9
For the short run, % change in demand would be; 0.1 = %change in demand÷ 1.8-1.2/ 1.2+1.8/2
0.1 = %change in demand/ 0.6/1.5
%change in demand = 0.4
So, there is a 40% increase demand on a short run
For 0.9, %change in demand = 0.9 × 0.6/ 1.5 = 0.36
So, there is a 36.4% increase in demand on a long run
b) Elasticity depends on time horizon due to the possibility that oil substitutes might come into picture and people would prefer that over heated oil