Question

How often and how easily customers think of the brand under various purchase or consumptionsituations, is known as:

(a) brand salience
(b) brand resonance
(c) brand feelings
(d) brand imagery

Answer 1

Brand salience, option a, is the frequency and ease with which customers think of a brand under different situations.

Step-by-step explanation:

The frequency and ease with which customers think of a brand under various purchase or consumption situations is known as brand salience.

Brand salience refers to the degree to which a brand is present in the customer's mind and considered in their decision-making process. It is influenced by factors such as brand recognition, brand recall, and brand awareness.

For example, if a customer easily remembers and thinks of a particular brand when considering purchasing a specific product or when consuming a certain product category, it indicates a high level of brand salience.