Final answer:
The store provided hedonic benefits by offering a memorable and emotionally satisfying shopping experience through sensory pleasures like music and champagne, aimed at enhancing the pleasure of the bridal gown purchase. The correct answer is option b.
Step-by-step explanation:
When Madeline was shopping for a bridal gown and was offered champagne and comfortable accommodations, the store provided hedonic benefits. Hedonic benefits relate to the sensory and emotional experiences that can be derived from a product or service, beyond its practical utility. These pleasures, such as the feeling of luxury or status enhancement, impact a buyer's emotions positively and can influence purchasing decisions.
In this scenario, the store is not just selling a bridal gown; it is selling an experience that appeals to the customer's senses and emotions. The music, the seating provided for Madeline's mother, and the offering of champagne all contribute to creating a pleasant and memorable shopping experience, which is typical of consumer behavior in affluent societies where shopping provides enjoyment and emotional satisfaction.