Question

A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.

Answer 1

The act of filling out a form to download an ebook and checking the box asking for further promotional materials can be described as opting in. The follow-up email asking for confirmation is known as a double opt-in.

Step-by-step explanation:

The act of filling out a form to download an ebook and checking the box asking for further promotional materials can be described as opting in. It signifies that the customer is interested in receiving marketing communications. The act of filling out a form to download an ebook and checking the box asking for further promotional materials can be described as opting in. The follow-up email asking for confirmation is known as a double opt-in.

The follow-up email asking for confirmation is known as a double opt-in, where the customer is asked to confirm their intent to receive promotional materials. This is a common practice to ensure that the customer truly wants to receive marketing emails and to comply with legal requirements such as the CAN-SPAM Act in the United States.