Question

What tactics should a company use to set themselves apart at the conversion stage? Select all that apply.

O Ensure a smooth checkout process
O Send follow-up emails
O Offer a clear returns policy
O Provide accurate product descriptions

Answer 1

To set themselves apart at the conversion stage, a company should ensure a smooth checkout process, send follow-up emails, and offer a clear returns policy.

Step-by-step explanation:

In order to set themselves apart at the conversion stage, a company can employ several tactics:

1. Ensure a smooth checkout process: By streamlining the checkout process and making it user-friendly, companies can improve the overall customer experience and increase the likelihood of conversion.
2. Send follow-up emails: By sending follow-up emails to customers who have expressed interest but haven't completed a purchase, companies can remind them of their products or services and encourage them to convert.
3. Offer a clear returns policy: Providing a clear and hassle-free returns policy can help alleviate any concerns customers may have about purchasing. This reassures potential buyers that they can easily return or exchange items if they are not satisfied.