Final answer:
Amazon Marketing Cloud is a solution that enables advertisers to measure retail performance and perform advanced analytics across pseudonymized Amazon Ads signals and their data in a privacy-safe environment.
Step-by-step explanation:
Amazon Marketing Cloud is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs. The Amazon Marketing Cloud allows for advanced data analysis and helps to understand the consumer journey by combining various data sets in a privacy-safe environment. Advertisers can attribute sales and media performance, optimize ad spend across different channels, and perform audience analysis with enhanced measurement capabilities.
The solution referred to in the question is Amazon Marketing Cloud. Amazon Marketing Cloud is a clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads signals and their own inputs. It enables advertisers to measure retail performance and gain insights into their advertising campaigns. By leveraging Amazon Marketing Cloud, advertisers can make data-driven decisions to optimize their advertising strategies.