Question

Select two of the steps in the development of an ad campaign.

a) Conduct a SWOT analysis
b) Develop a distribution channel
c) Identify the target audience
d) Specify advertising objectives

Answer 1

In the development of an ad campaign, identifying the target audience is crucial for tailoring the campaign's message and delivery channels, while specifying advertising objectives sets clear, measurable goals for the campaign's outcomes.

Step-by-step explanation:

Steps in the Development of an Ad Campaign

Selecting two steps in the development of an ad campaign, identifying the target audience and specifying advertising objectives are essential.

Identify the Target Audience

Identifying the target audience involves researching who will be most receptive to the campaign's message. This will help determine what kind of messaging will resonate, the appropriate channels to use, and where to focus your advertising efforts. For example, if the intended audience for an exercise campaign for teens is identified, the campaign manager will reach them by utilizing platforms and media that teens engage with such as social media and Y_ouTube.

Specify Advertising Objectives

Specifying advertising objectives requires setting clear, measurable goals for what the campaign aims to achieve. This might involve increasing brand awareness, driving product sales, or changing consumer behavior. Defining these objectives will shape the campaign strategy and help to assess its success upon completion.