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Apple Inc. sees a decline in sale of iPhone in India. They perceived that the new launches such as foldable smartphones by competitors are a threat to their products. They hire you in a role of market researcher and give a task to understand customer preferences for foldable smartphones. Develop a survey questionnaire that captures consumers' opinions and features, design, price, and brand reputation.

User Sherrard
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Final answer:

To understand customer preferences for foldable smartphones, develop a survey questionnaire that captures opinions on features, design, price, and brand reputation.

Step-by-step explanation:

To understand customer preferences for foldable smartphones, it is important to develop a survey questionnaire that captures opinions on features, design, price, and brand reputation. Here is a sample questionnaire:

What features are you most interested in when considering a foldable smartphone?

Rate the importance of design in your decision to purchase a foldable smartphone.

How much would you be willing to pay for a high-quality foldable smartphone?

Which brand do you trust the most when it comes to foldable smartphones?

Do you believe foldable smartphones are a better choice compared to traditional smartphones?

These questions will help gather valuable insights into customer preferences and can be used to inform marketing and product development strategies for Apple Inc.

User Nkhuyu
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