Question

Apple Inc. sees a decline in sale of iPhone in India. They perceived that the new launches such as foldable smartphones by competitors are a threat to their products. They hire you in a role of market researcher and give a task to understand customer preferences for foldable smartphones. Develop a survey questionnaire that captures consumers' opinions and features, design, price, and brand reputation.

Answer 1

To understand customer preferences for foldable smartphones, develop a survey questionnaire that captures opinions on features, design, price, and brand reputation.

Step-by-step explanation:

To understand customer preferences for foldable smartphones, it is important to develop a survey questionnaire that captures opinions on features, design, price, and brand reputation. Here is a sample questionnaire:

What features are you most interested in when considering a foldable smartphone?

Rate the importance of design in your decision to purchase a foldable smartphone.

How much would you be willing to pay for a high-quality foldable smartphone?

Which brand do you trust the most when it comes to foldable smartphones?

Do you believe foldable smartphones are a better choice compared to traditional smartphones?

These questions will help gather valuable insights into customer preferences and can be used to inform marketing and product development strategies for Apple Inc.