Final answer:
Product differentiation is essential for a blank strategy to succeed. Advertising plays a crucial role in creating the perception of uniqueness and attracting customers.
Step-by-step explanation:
For a blank strategy to work, consumers must believe that the product or service offers an innovation or other benefit not available from the competition. This concept is known as product differentiation, which refers to any action that firms take to make consumers perceive their products as different from their competitors.
One way to achieve product differentiation is through advertising campaigns that create the perception of uniqueness or superiority. By convincing consumers that their product offers something distinct, companies can attract customers and gain a competitive advantage.
Product differentiation is a process used by businesses to distinguish a product or service from other similar ones available in the market. This tactic aims to help businesses develop a competitive advantage and define compelling, unique selling propositions (USPs) that set their product apart from competitors.