72.6k views
2 votes
The process of collecting, measuring, and analyzing data related to your email campaigns' is the definition of what term?

O a/b testing
O email analytics
O segmentation
O personalization

1 Answer

7 votes

Final answer:

Email analytics is the process that involves collecting and analyzing data related to email campaigns. It's an essential part of email marketing strategies for making data-driven decisions.

Step-by-step explanation:

The process of collecting, measuring, and analyzing data related to your email campaigns is the definition of email analytics.

This process involves collecting and organizing data about the emails sent, such as open rates, click-through rates, and conversion rates to understand the performance of the email campaigns. Email analytics plays a crucial role in marketing strategies as it helps in making informed decisions about the campaigns based on the data analyzed.

Email analytics is the term that describes the process of collecting, measuring, and analyzing data related to your email campaigns. It involves gathering information about the performance and effectiveness of your emails, such as open rates, click-through rates, and conversion rates.

This data helps you understand the impact of your email campaigns and make informed decisions to optimize your future email marketing efforts.

Therefore answer is O email analytics.

User Misol Goh
by
7.6k points