Final answer:
Target ROAS is the Smart Bidding strategy that can help an online beauty supply retailer achieve their target return objective for the year. Option 3 is correct.
Step-by-step explanation:
The online beauty supply retailer is looking to establish a metric for achieving a target return for the upcoming year. The Smart Bidding strategy that can help them reach this objective is Target ROAS (Return On Ad Spend). Target ROAS allows the retailer to set a target return on ad spend that algorithms will then try to achieve.
This bid strategy uses advanced machine learning to optimize bids and offers auction-time bidding capabilities that tailor bids for each auction. The other options, such as Maximize Clicks and Maximize Conversions, are also smart bidding strategies but do not focus on the return metric specifically, therefore, would not be the best fit for the retailer's specific target return objective.
The SMART bidding strategy that can help an online beauty supply retailer achieve their target return metric is Target ROAS (Return on Advertising Spend).
Target ROAS is a bidding strategy in which the retailer sets a specific ROAS goal that they want to achieve through their online advertising campaigns. The strategy adjusts bids in real time to maximize the conversion value based on the target ROAS.
By using Target ROAS, the retailer can optimize their advertising spend and focus on driving conversions that align with their desired return on investment.