Question

Consumer behavior is influenced by three factors: cultural, social, and personal. By considering the above argument, discuss how the following companies are approaching customers by targeting cultural, social, and personal factors:

• SHAN
• SAMSUNG ELECTRONICS
• KHAADI
(a) SHAN focuses on cultural diversity, SAMSUNG on social media, and KHAADI on personal preferences.
(b) SHAN targets social events, SAMSUNG targets cultural celebrations, and KHAADI focuses on individual lifestyles.
(c) SHAN considers social class, SAMSUNG targets cultural values, and KHAADI focuses on personal styles.
(d) SHAN focuses on personalization, SAMSUNG on social connections, and KHAADI on cultural traditions.

Answer 1

SHAN focuses on personalization, SAMSUNG on social connections, and KHAADI on cultural traditions.

Step-by-step explanation:

The correct answer is (d) SHAN focuses on personalization, SAMSUNG on social connections, and KHAADI on cultural traditions.

SHAN's focus on personalization suggests that they tailor their products or services to meet the individual preferences of their customers. This approach taps into personal factors, such as individual tastes and preferences.

SAMSUNG's focus on social connections indicates that they utilize social media to engage with their customers and create a sense of community. This approach targets the social factors that influence consumer behavior.

KHAADI's emphasis on cultural traditions suggests that they incorporate cultural elements into their products or marketing strategies. By targeting cultural factors, KHAADI aims to connect with customers on a deeper level, appealing to their cultural identity and heritage.